Objective

To rebrand the paleontology museum. To emphasize its identity, convey its atmosphere and character, and bring a sense of lightness and freshness to the updated corporate identity

The Paleontological Museum was established on a unique site showcasing fossil fauna from the Jurassic and Cretaceous periods

Pliosaurus Rossicus —the center of the museum's exposition, became the basis of the corporate identity

Ichthyosaurus
Undorosaurus

Pliosaurus Cryptoclidus

Pliosaurus Rossicus

Also, the paleontology museum's corporate identity uses authentic depictions of real prehistoric reptiles

TYPOGRAPHY

COLOR

Pattern

The font base for the logo was low-contrast humanist sans-serif Commissioner

And the main color is the ancient sea, in which prehistoric reptiles grew and died

The main pattern is a kind of mixture of a height map and a sandy bottom, which was located on the site of the museum 145 million years ago

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