objectives

RUSSCOART — a competition projectin painting and graphics within the framework of the association of Art-centre Exposed and ARS Gallery

Painting and graphics

Beginners and professional artists

Promoting the development of creative abilities

Finding and supporting talented people

LOGO

SEMANTICS

The mix of colors in the logo is based on the theme of uniting two countries, two galleries, mixing cultures, techniques and views of the organizers and participants of the competition.

The white typography in a square references foundational images in art - painting, frame, “white cube” gallery.

COLORS

The main version of the logo uses a dot gradient consisting of 4 colors

The name of the RUSSCOART contest is written in white color

MONOCHROME

The monochrome version can be used with dark gray text on a white background and inversion

51/51/51
69/60/56/66

#333333

255/255/255
0/0/0/0

#FFFFFF

ALTERNATIVE VERSIONS

TYPOGRAPHY

The logo uses the Helvetica font family, in bold typeface

An alternative version of the logo may use a white die with a dark graphite colored outer shadow

Light Back

World works of art on the background

The background of the logo can be replaced with an image of paintings. For example, it can be the work of a contest participant

ADDITIONAL VERSIONS

Various options were presented during the logo design process

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