Souvenir products
Culture in a new reading
*The design was implemented by Alexander Grishin, WW Creative Director. The brand identity ideas were developed jointly with Anna Andreeva, Lily Tretyakova and Maria Belyavtseva
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The design reflects the power and magic of Russian culture, embodied in material media and conveyed through tactile sensations, images, quotes and impressions.
The design reflects the power and magic of Russian culture, embodied in material media and conveyed through tactile sensations, images, quotes and impressions.
The color scheme
The combination of white and blue is one of the most archetypal and fruitful tandems in Russian culture.
The visual division of products into two colors also refers to the duality and binary nature of the creative process: culture is always created on the verge of rational and irrational, everyday and eternal, familiar and unfamiliar, compatible and incompatible.
Blue is the embodiment of creative energy that splashes out on paper. It energizes and inspires creativity. The blue color, reminiscent of the endless starry sky, allows us to look at things in a new way, going beyond the simple and obvious, stimulating us to think more broadly, encouraging us to think more deeply, expanding our prospects and opening up new horizons.
The blue color is an artistic statement in itself.
The blue color is an artistic statement in itself.
White symbolizes a blank sheet of paper that lies in front of the creator. A white field on which the author can create his great work: with the help of ink, notes, paints
The idea is based on the graphic refraction of recognizable images and symbols, which allows you to look at familiar objects in a new way.
Digital impressionism
Images of cultural institutions are used to embody the idea.
Images of Russian culture and quotes from the greatest works of literature allow us to associate artistic images with the mood, seasonality, the state of man and nature.
The idea is based on the creation of dynamic, rhythmic, geometric patterns. Typing, abstraction, symbolization — all this corresponds to the modern visual paradigm. Laconism and minimalism are the leading trend in media communications of modern brands.
Graphic rhymes
The prints are synchronized with natural phenomena (snow, stars) and supplemented with inspiring quotes from great cultural figures.