Brand identity
Creative Laboratories
*The design was implemented by Alexander Grishin, WW Creative Director. The brand identity ideas were developed jointly with Anna Andreeva, lily Tretyakova and Maria Beluavtseva
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The logo of the 'Creative Laboratories' project is based on the idea of combining various elements around something in common. It means that representatives of creative industries can find like-minded people, curators, partners, form their own team, unite to create a joint project, research, startup, performance, etc.

The logo also contains the idea of growth: you can come to the laboratory with a small idea (almost at zero point), which, thanks to the capabilities and resources of the place, will grow to a large project
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